As a Conversion Rate Optimization (CRO) Manager on the E-Commerce team, this person will be responsible for ideating, managing, and analyzing A/B tests to increase website traffic conversion and drive incremental revenue through our e-commerce funnel. They will create a cohesive strategy and develop a roadmap that takes into account every stage of the customer journey, from first click to purchase, in order to maximize company KPIs.
The ideal candidate is eager to create personalized onsite experiences for new and existing Boll & Branch customers and is excited by the challenge of deciphering which levers should be pulled to convert customers at varying stages of the purchase funnel. They will do this by continuously identifying opportunities, defining business requirements, and collaborating with internal stakeholders to test, launch, report on, and iterate on new ideas.
You will report directly to the Sr. Manager of Digital Product.
Responsibilities:
- Analyze website traffic and user behavior to identify opportunities for optimization
- Manage testing roadmap for Boll & Branch website, including but not limited to testing copy, imagery, and product recommendation algorithms
- Collaborate with designers, developers, and copywriters to create and implement A/B and multivariate tests to improve conversion rates, ensuring tests are properly designed and executed to yield valid results
- Work closely with cross-functional teams to ideate on new experiment ideas and repeatedly drive improvement in key metrics
- Monitor and analyze test results, providing insights and recommendations for improvement, while being mindful of basic statistical best practices
- Support E-commerce team with weekly, monthly and ad-hoc reporting and insight needs.
- Stay up-to-date with industry trends and best practices in CRO
Qualifications:
- 3+ years of experience in Conversion Rate Optimization or related field. Experience within ecommerce is a must.
- Previous experience with A/B testing tools (ex. Optimizely) and web analytics tools (ex: Looker) is a must.
- Strong analytical skills, with the ability to compile reports, interpret data, and draw actionable insights
- Team player with excellent communication skills that works effectively with cross-functional teams
- Proven track record of successfully optimizing conversion funnels and increasing conversion rates through rigorous experimentation and analysis
- Project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced entrepreneurial environment
- A positive, optimistic, can-do attitude, willing to jump in to support teammates.
- Highly organized and detail-oriented
- Experience with a Content Management/Landing Page System (ex. Shopify, Sanity. Instapage) is a plus
- Experience with Segment, Looker, or Mixpanel is a plus
- Bachelor's Degree or equivalent experience preferred
This position will have the opportunity to work predominantly from either our Summit, NJ HQ or NYC office (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you’re asked to work in our Summit, NJ office because it’s in the best interest of our business or your team.
The annual base salary range for this role is $75,000 to $130,000 (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer:
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:
At Boll & Branch, we don’t make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdales and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.