As the Retention/Lifecycle Marketing Associate, you will play a pivotal role in driving customer engagement to repeat purchases, and converting email and sms leads into new customers. You will do this by briefing, deploying, analyzing, and optimizing marketing campaigns across email, SMS, and print.
This role reports into the Senior Manager, Retention and works directly with the Associate Manager. As a member of the larger Growth Marketing team, you will also work cross-functionally with Digital Marketing, Brand Marketing, Creative, Insights, Digital Product, and Data Engineering.
Responsibilities:
- Manage the CRM calendar for blast email and SMS sends
- Own the audience segmentation, execution and day-to-day QA of email and SMS campaigns
- Write creative briefs and provide creative feedback in the review process
- Conduct thorough A/B testing to optimize campaign strategies and templates
- Analyze and report on email and sms performance, providing recommendations to action on learnings
- Collaborate with our Direct Mail agency to deploy print campaigns
- Stay up to date with industry trends, emerging technologies, and best practices to incorporate into the CRM strategy
Qualifications:
- 1+ years of experience in growth marketing. CRM and retention marketing preferred
- Strong analytical skills, with the ability to compile reports, interpret data, and draw actionable insights.
- Hands on experience with an ESP (Iterable, Klayvio, Braze, etc) preferred
- Experience with Excel, Looker preferred
- Team player with excellent communication skills that works effectively with cross-functional teams
- Project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced entrepreneurial environment
- A positive, optimistic, can-do attitude, willing to learn quickly, adapt to changing priorities and jump in to support teammates.
- Highly organized and detail-oriented
- Bachelor's Degree or equivalent experience preferred
This position will have the opportunity to work predominantly from either our NYC office or Summit, NJ HQ (but will need to be at HQ for key team and cross-functional in-person meetings). We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may be times when you’re asked to work in our Summit, NJ office because it’s in the best interest of our business or your team.
The annual base salary range for this role is $56,000 to $85,000 (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer:
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:
At Boll & Branch, we don’t make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as partnerships with Bloomingdale's and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.