Focused on efficient customer acquisition on paid social channels, Boll & Branch is seeking a Full-Time employee to support our paid social team. The role will report into the Digital Manager, Acquisition and work closely with our paid social Senior Associate.
Primary responsibilities will include hands-on daily/hourly keyboard execution, optimization and analysis of Meta paid social campaigns. This person will manage the day in, day out campaign launches and optimizations, daily to hourly budget management and report out on actionable learnings, and read and react to business changes to both maximize and balance sales (gross revenue) and efficiency (CAC).
The ideal candidate will have a minimum of 3-4+ years of hands-on Meta paid social experience for large scale DTC e-commerce brands and have worked through numerous Q4 retail holiday periods. This role will also have exposure to additional digital channels such as Pinterest, Display, Affiliate and Paid Search. The role will sit within the larger Acquisition team.
Responsibilities Include:
- Help the paid social team run the day to day media on Meta including budget setting, launching and taking down creative, and optimizations to top and bottom performing creatives.
- Launch new campaigns and ads for multiple promotional changes throughout Q4.
- Come up with new creative ideas and optimize variants based on what’s working for us, and what is being seen in the marketplace.
- Partner with in house cross functional teams including creative, copy, brand and ecom to fuel optimizations, tests and learnings
- Oversee, optimize and test landing page experiences to propel performance.
- Manage and keep reports and analyses up to date to monitor main KPIs across the funnel (such as CPA, AOV, ROAS) on a daily basis and propose enhancements to improve efficiency and scale.
- During cyber week, supporting hourly budget changes and optimizations with the paid social team to hit revenue and customer targets.
Qualifications:
- 3-4+ years of proven relevant Meta paid social experience in a performance/growth marketing DTC role.
- Experience managing multi-million dollar budgets during high holiday.
- Highly responsible, detail oriented, responsive and reactive.
- Expert knowledge in Meta Ads Manager, with hands on keyboard buying and knowledge of bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
- Fluent in influencer landscape and allowlisting.
- Experience in building and maintaining custom product catalogs via Shopify.
- Technical understanding of social platform reporting tools, pixels, APIs, and attribution.
- Strong analytical skills, highly proficient in marketing data tools such as Google Analytics and Looker, as well as data analysis tools, particularly Excel.
- High-level attention to detail, with strong organizational, project management, and
presentation skills. - Energetic and positive team player, with an eagerness to learn and grow.
- Experience working on luxury brands / higher priced goods is an added bonus.
The primary location for this role can be based in either our Summit, NJ or NYC offices. We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have flexibility to work remotely. Currently we are operating under a hybrid model whereby all teams work in an office a minimum of two days per week (Tuesdays/Thursdays) and may be provided flexibility to work from home on other days. There may also be times when you’re asked to work in one of our offices because it’s in the best interest of our business or your team.
The annual base salary range for this role is $75k-130k (new hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role). It is important to note that our salary ranges are based on paying competitively for our size, industry, and the market and are one part of the total rewards that we provide. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, scope of the role, and internal peer benchmarking. In addition to your base compensation, you may be eligible to be part of the Company’s annual bonus program with a non-binding Company and individual performance-based target bonus.
The above is a comprehensive, but not exhaustive, description of requirements and expectations that may evolve over time based on business needs. You must be able to complete all physical requirements of the job with or without a reasonable accommodation.
What We Offer:
- Medical, Dental, Vision, and Life/AD&D insurance
- Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
- Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
- Fitness Reimbursement Program, 401(k), Paid Time Off, and an Employee Discount
About Boll & Branch:
At Boll & Branch, we don’t make bedding like everyone else. We make it better.
In 2014, our founders, Scott and Missy Tannen, challenged every conventional standard in the textile industry, creating a new supply chain that prioritized thread quality, not thread count. By investing exclusively in 100% organic raw materials from the start, we became the first bedding company ever to be Fair Trade Certified. Today, we keep five commitments at the heart of everything we do. We are:
- Cultivators of the Highest Quality Threads
- Pioneers in 100% Organic Cotton
- Free from Toxins at Every Step
- 100% Traceable from Farm to Finish
- Committed to Fair and Ethical Treatment for All
Boll & Branch has over 150 employees, and we are headquartered in Summit, NJ, with a second office in New York, NY and a dedicated Photo Studio in New Providence, NJ. In 2019, to propel our growth, we raised $100M from L Catterton, a leading consumer goods private equity fund. We are also progressively expanding our retail and wholesale footprint. While the heart of our business lies in the direct-to-consumer online model, we also have several retail stores around the country as well as a partnership with Bloomingdale’s and Nordstrom.
Boll & Branch LLC is an equal opportunity employer.